Wondering how to prepare your website for Black Friday and Cyber Monday?
Then you are in the right place.
Check out this post and learn about the easy ways on how to get your website ready for this Black Friday season and earn more money easily.
What is Black Friday for Bloggers?
Black Friday is the biggest shopping day in America, but it’s also a big day for bloggers.
Why is that?
Well, Black Friday is the day that all bloggers look forward to. It’s the day when hundreds of bloggers earn thousands of dollars.
Why?
Because bloggers are well informed about the Black Friday sales, they are quick to take advantage of the sales, and they are knowledgeable about their audience.
They know exactly what to write about, how to write about it, and where to write about it.
It’s the day that every blogger dreams about and it’s the day that every blogger prepares for.
If you think that I’m talking about someone else, you’re wrong.
I’m talking about you and me.
We are the ones who make money blogging on Black Friday.
How to Prepare Your Website for Black Friday and earn more money?
In the next few days, there will be a significant change in the traffic on your website. The number of people searching for products and services will increase dramatically.
It is a great opportunity for you. But to take advantage of this opportunity, you need to make a few adjustments to your site.
The following tips will help you to prepare your website for Black Friday:
Traffic should be handled by your hosting
First, let’s focus on technical issues.
Before you launch your marketing campaign and drive visitors to your website, you need to make sure your site can handle the visits, sessions, and interactions coming through your site.
Even the world’s most renowned brands have had their websites go down during sale seasons, so this is not so unusual.
There is nothing worse than spending energy, money, and time to drive traffic to a website, only to have that traffic convert because the website does not load or is giving an error.
How can you prepare your website for this event?
- Check your analytics to see the traffic to your account.
- Choose the right hosting plan.
Knowing how much traffic you usually have and what your hosting provider offers can help you choose the plan that will boost the success of your Black Friday sale.
Check out: Fastest Web Hosting Providers
Back up your Website
We advise what most online entrepreneurs might overlook. Backups for your website may not carry the same creativity or excitement as a campaign or social media post, but their importance of them can’t be understated.
By backing up your website, you can enjoy the Black Friday season with peace of mind. Creating a website backup involves capturing all the core elements of your website, such as code files, databases, images, and so on.
In this way, your hard work is kept safe and can be recovered regardless of how busy the website becomes or even if it malfunctions.
Start early with your Email Campaigns
It is always best to test the waters early, see what works, and adjust your strategy accordingly.
Due to the 100 things you have to do during the Black Friday season, email campaigns can become stressful and technical, which is why having them set up and ready to go ahead of time works like magic.
It is highly recommended that you send out test campaigns. Send it to people with different devices, operating systems, screen resolutions, and browsers.
Sometimes newsletters and emails have a mind of their own, so make sure to cover all your bases before you send them out.
Imagine if people didn’t buy from you because of the chaotic-looking email on their device?
Always test everything.
Be selective about the products on offer
Did you ever eat at a restaurant that served seafood, meat, pasta, sushi, and Mexican food?
An attempt to impress turns into a confusing decision-making process. Fewer options allow for easier selection.
The same is true for your Black Friday offer: don’t overdo it. Identify the products you want to promote and build your ideas and campaigns around them.
You will not only help people make a decision faster, but you will also create an air of urgency and professionalism.
If a restaurant offers three items on its menu, that shows confidence in the quality of those three items. The same concept should drive your offer – giving your audience what they need, at a price they can afford.
SEO is the competitive advantage
Whatever you sell, however good it is, and no matter how good your Black Friday offer is, if it isn’t discoverable on search engines, it won’t have any effect.
Many websites fail to master SEO because it requires time, patience, and constant evolution. The thing is, it’s not something you plug in and forget, but something that you need to work on constantly.
In what way is that related to the success of your Black Friday campaign?
You can actually get your SEO to do the work for you, driving organic traffic to your website slowly but steadily with the right settings.
When the sales season arrives, people are most likely to search for deals.
The goal is to appear in the top results of those search queries. How do you accomplish this?
It is through Search Engine Optimization.
Final Words
That’s all the easy tips to prepare your website for Black Friday.
During Black Friday, retailers sharpen their creative chops and try to get the attention of consumers with their offers. What happens backstage largely determines the success people see on stage.
Even though website hosting, backups, and SEO aren’t the hottest topics to discuss or deal with, they may be a difference between going on an exciting holiday and failing.
So, It is always good to have your basics right.
