Wondering how to build a sales funnel in WordPress for free?
Then you are in the right place.
Check out this post and learn about the sales funnel, how it works and how you can create one easily on your WordPress website.
What is a Sales Funnel?
A sales funnel is the customer’s journey from their very first interaction with your brand all the way to making a purchase.
The purpose of a sales funnel is to take prospects and turn them into buyers by showing them a predefined marketing sequence.
The steps in a sales funnel can vary depending on the product being sold and the marketing strategy being used.
Why is Sales Funnel Important?
A sales funnel is important because it captures a customer’s journey from start to finish. By understanding this process, you can then optimize your sales strategy to increase conversions.
A sales funnel allows you to see what a customer is thinking and how they are behaving during the buying process. With this knowledge, you can make changes to your sales process to close more deals.
Steps Involved in a Sales Funnel
The steps to marketing a product are well-known:
First, the consumer must be made aware of the brand or product.
Next, they become interested in the benefits of the product and how it fits into their lifestyle.
As the consumer becomes attached to the brand, they develop a desire for it.
Finally, they take action and purchase the product.
This process was first developed by Elias St. Elmo Lewis in 1898 and is known as AIDA.
What do you need to build a Sales Funnel in WordPress?
You would need the following things in order to create a high converting sales funnel in WordPress:
Web Hosting
A fast-loading website is essential when creating an online store.
Make sure your website is hosted on a good web hosting provider that handles traffic spikes effectively.
You can use a managed hosting company like Nexcess for the best results.
WooCommerce
WooCommerce is a free plugin that turns your WordPress website into an online store.
It’s simple to create and manage an eCommerce store with WooCommerce, and it has features like inventory management, customer engagement, online payments, order tracking, delivery status updates, shipping options, etc.
You can manage your business from anywhere with the WooCommerce mobile app.
Theme
No one likes a slow website.
Not only do search engines penalize slow-loading sites, but users are also less likely to stick around if a page takes too long to load.
So if you’re looking to create a fast and responsive website, make sure to choose a WooCommerce theme that’s built for speed.
Astra is the recommended theme.
Marketing Strategy
Your marketing strategy is the key to success when it comes to building brand awareness and attracting new leads.
PPC ads, social media, email campaigns, and search engine optimization are all great ways to get started. However, it’s important to remember that you need to have a plan for each of these channels in order to make the most out of them.
Otherwise, you’ll just be wasting time and money without seeing any results.
Landing Pages
When it comes to lead generation, first impressions matter. That’s why your company’s landing page is so important.
It’s the first thing that a prospect will see, and it needs to be informative and engaging.
Include a strong call-to-action on your landing page so that you can capture leads and continue the conversation.
Sales Funnel Plugin
If you want to turn your WordPress website into an optimized selling machine, then you need to install a sales funnel plugin like Cartflows.
By doing this, you will increase conversions and maximize profits.
Tracking Tools
Web analytics software is key for understanding your website’s users.
It can tell you where they come from, how they interact with your site, and where they go afterward.
Having this data is essential for making informed decisions about your website and improving the user experience.
How can CartFlows Help You Build High Conversion Sales Funnels?
Brainstormforce, the wonderful minds behind products like the Astra theme and Project Huddle, has outdone themselves again with the release of CartFlows.
CartFlows is a sales funnel builder for WordPress and WooCommerce that helps online stores increase conversions and maximize profits.
With CartFlows, you can turn your WordPress website into an optimized selling machine in just 20 minutes.
And if you need even more functionality, there’s a paid version of the plugin that offers all the bells and whistles.
So what are you waiting for? Get started with CartFlows today!
Best Features of CartFlows
- One Click Upsells: create a series of additional offers after checkout.
- One Click Order Bumps: add additional offers on the checkout page. Conversions are higher by 10-30%.
- A/B Split Testing: tells you which version of your pages is converting best.
- Dynamic Offers: set up conditions to display the most relevant offers. Increases average order value (AOV).
- Canvas Mode: makes complex funnels easy to understand. Visualize customer journey from start to end on a single screen. Find and fix leaks.
- Checkout Takeover: replaces the standard WooCommerce checkout with a totally customizable and conversion-focused CartFlows checkout.
- Conversion Optimized Templates: create a strong first impression by selecting one of the many high-converting templates. Add a professionally crafted, multistep flow with a single mouse click, or build your own.
- Checkout Layout: replaces your complicated checkout process with an optimized checkout which immediately boosts conversions while lowering cart abandonment.
- Lead Generation: using the CartFlows Optin feature, you can quickly create high-converting landing pages and expand your email list. Create leads, look after your customers, and boost sales.
- Pre-Checkout Offer: Pre-Checkout Offer is displayed on the checkout page when the user clicks on the Place Order button.
- Insights: tells you about total visitors, conversions, conversion rate, average order value, and gross sales.
- Modern Checkout: speeds up the checkout process.
How to build a Sales Funnel in WordPress?
Let us learn how to create a sales funnel in WordPress using WooCommerce and CartFlows.
Set up an Online Store
WordPress is known for its ease of installation. Once it’s up and running, you need to install an eCommerce theme. This will be the foundation for your online store.
After your theme is set up, you need to install WooCommerce. WooCommerce converts a website into an online store.
Follow the instructions in the setup wizard to add store details, shipping options, and payment gateway.
As soon as you finish the basic setup, start adding products.
You can then connect these products to your sales funnel.
Install CartFlows to Create Sales Funnel
After your online store is up and running, you’ll want to start thinking about creating a sales funnel.
CartFlows is a great plugin for this and it has a free version that you can use.
You can also build pages with your preferred page builder or with the Gutenberg block editor.
Create a Landing Page
Creating a landing page is important if you want to increase conversions.
You can do this by going to CartFlows and selecting a template.
It’s important to choose a template that suits your purpose and then edit the landing page to include a clear call-to-action.
Create Checkout and Thank You Page
Checkout and thank you pages are integral to any eCommerce site – they’re what seal the deal, so to speak.
Just like with your landing page, you’ll want to put some thought into the design and layout of these pages.
When creating a checkout page, you’ll need to assign products to it.
This is simply a matter of indicating which products are available for purchase on that particular page.
As for the thank you page, its purpose is to let the customer know that their purchase is complete.
This is also a good opportunity to upsell other products that may be of interest to the customer.
Send Leads to Your Sales Funnel
In this step, you’ll create your sales funnel by connecting the dots.
CartFlows will lead visitors through your website in the order that you set in the flow editor.
In our example, there are three steps: the landing page, checkout page, and thank you page.
You can add extra steps to the funnel by clicking on the “Add New Step” button.
The flow editor makes it easy to rearrange steps using drag and drop.
Just send leads through your marketing channels and watch the sales funnel do its job.
Enable Tracking
You can use Google Analytics to track the performance of your sales funnel.
To do this, go to the CartFlow settings page and select the Google Analytics tab.
Then enable tracking for CartFlow pages by selecting the Enable Google Analytics for CartFlow Pages option.
Finally, enter your Google Analytics ID in the input field.
The Brainstorm Force team has come out with a new video guide that walks you through the process of building a sales funnel in WordPress. Plus, they show you how to optimize your checkout pages for a higher conversion rate.
You can view the video below.
Final Words
A sales funnel can be a great way to increase conversions for any online business, regardless of whether it sells physical products.
CartFlows makes it easy to create a sales funnel.
